Got Process?

by DaveMartin15 on August 9, 2010

Does your association have well defined business processes? Or is a specific process only known to that one key person in IT, sales, or event planning? What happens if he/she gets hit by a bus? Can someone else step in and keep the ball rolling?

At ERA, we are in the middle of an AMS data import (event registration data) and it became apparent that we needed to clarify the process to ensure that all stakeholders understand the impact (and to avoid mistakes). In the past we simply dumped that data in and hoped for the best. This created myriad data issues and frustrated staff and members beyond belief.

So we assembled stakeholders in my office and mapped it out. In my telecom days I learned a great way to clearly and easily develop processes with teams: large Post-it notes. Simply write down the important steps, systems, and actions onto the sticky notes and rearrange them until your process is clear to all. Below is my whiteboard with our new show import process.


The three great reasons for doing process development like this are the following:

  1. Give an overall view of the existing process
  2. Clarify roles and responsibilities
  3. Identify weak links

The next step is to transfer this initial diagram into PowerPoint or Visio and formalize and share the process with all. Do you have processes for your association? What pitfalls are you creating by not clarifying mission critical processes?

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Top 5 Blog Posts of the Week

by smooch123 on July 15, 2010

Check out these 5 great blog posts from the past week!

  1. Sharing and Collaboration – SocialSteve’s Blog
  2. How to Leverage Digital and Social Media at Events/Conferences – Subjectively Speaking Blog
  3. HAPO – Help A Planner Out! Crowdsourcing A Speaker Confirmation Letter – Velvet Chainsaw’s Midcourse Corrections Blog
  4. Custom Software vs. Off-the-Shelf: A Case Study – Effective Database Management (actually a case study, not a blog post, but very good nonetheless!)
  5. How to Distribute Content that Engages After Face-to-Face Meetings – Content Marketing Institute Blog
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Top 5 Blog Posts of the Week

June 25, 2010

Below are my Top 5 blog posts of the week that I really enjoyed reading and got a lot out of:

60 Tips for Marketing Your Social Media – Social Fish Blog
Four Reasons Why Thriving Membership Organizations Stop Growing – Membership Marketing Blog
Are Your Annual Meetings Producing Life-Giving Oxygen Or Life-Draining Experiences? – Velvet Chainsaw’s Midcourse [...]

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Does Your CFO Believe in Twitter?

June 20, 2010

My CFO (Kevin) is reluctant when it comes to social media and I find myself regularly trying to explain the business benefits of online communities like Facebook and Twitter. Last week we were at the Association Media & Publishing (AM&P) Annual Conference in Washington, D.C. AM&P had two Twitter Walls in the expo area (see [...]

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Session at ASAE’s MMC

June 14, 2010

Come see my session today at the ASAE Marketing and Membership Conference (MMC) in DC titled “How to Revive a Trade Show in Trouble.” I will review many of the same points in my May 15 blog post by the same name about how ERA turned around it’s annual convention and grew it by 32% [...]

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How Dirty is Your Data?

June 12, 2010

It’s shocking when you realize how dirty your AMS (Association Management System) data can get. From years of neglect and poor database management you might find that up to 75% of your data is garbage. That’s what we found out at ERA when we recently performed a data clean-up project. We started with 32,000 individual [...]

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How to Revive a Trade Show in Trouble

May 15, 2010

Is your trade show in trouble? Is attendance and revenue down? Do you have a competitor that is stealing your attendees and exhibitors? What are you doing to stop the bleeding?
One of my immediate objectives, after starting at the Electronic Retailing Association (ERA) in February 2009, was to help turn around the ERA Annual Convention [...]

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